Growth Leader for an intuitive astrology and Vedic guidance company providing personalized, data-driven guidance
Scenario
We partnered with an emerging AI-powered astrology platform that is transforming a traditionally intuition-driven domain into a modern, data-backed, and highly personalized user experience. The company leverages advanced algorithms, behavioral insights, and deep astrological intelligence to make guidance more accessible, accurate, and engaging for a global audience.
As the platform prepared for rapid scale, product evolution, and stronger market presence, it needed to build a solid leadership foundation across Growth, Engineering, and Product—roles essential for driving user acquisition, building resilient technology infrastructure, and shaping a differentiated product roadmap in a competitive D2C ecosystem.
Approach
The insight-led search process involved five key stages to meet the platform's needs: defining the ideal leadership profile and cultural fit, market mapping talent and compensation across comparable tech sectors, targeted identification of leaders experienced in scaling consumer apps and advanced technologies like personalization and AI, strategically focusing on candidates who can balance technology, design, and user psychology, and a rigorous evaluation process using structured and scenario-based assessments for key competencies.
Outcome
We successfully closed senior leadership mandates across Growth, Engineering, and Product, bringing onboard individuals with an exceptional track record in leading D2C businesses. These leaders demonstrated deep operational expertise, the ability to scale rapidly, and a strong inclination toward data-driven decision-making.
Their onboarding has strengthened the platform’s ability to accelerate user growth, enhance product sophistication, and build a robust technology backbone—positioning the company to scale sustainably and deliver richer, more personalized experiences to millions of users.