CxO level hire for a Global AdTech Leader powered by Contextual Intelligence
Scenario
Our client is a global AdTech and mar-tech company specializing in AI-driven contextual intelligence and cross-screen advertising solutions. The organization works closely with leading brands, agencies, and platforms to deliver privacy-first, high-impact digital advertising at scale. With a strong technology backbone and a global footprint, the company has built deep expertise in data, AI, and programmatic ecosystems, supported by a robust engineering and innovation-led culture. They were seeking to augment their leadership team in the Philippines region for the Country Director role.
The search was designed to support the client’s strategic expansion across Southeast Asia by appointing market-ready commercial leaders with deep local expertise. Our focus was on identifying seasoned sales professionals with a proven track record in scaling revenue within Adtech, mar-tech, media, or adjacent digital ecosystems, the mandate emphasized end-to-end market ownership, including P&L responsibility, team building, partner development, and go-to-market execution. We prioritised leaders who had successfully launched or scaled regional operations for global technology or media businesses and demonstrated the ability to operate with autonomy while aligning with global leadership.
Approach
The engagement resulted in the successful placement of senior leaders in the Philippines. Through targeted market mapping, discreet outreach to passive leadership talent, and rigorous evaluation against commercial impact, leadership maturity, and cultural alignment, the search delivered candidates well-positioned to accelerate regional growth and strengthen the client’s long-term presence across Southeast Asia.